Employment Type: Full-Time
Experience: 1–3 Years
Location: Mannarkkad, Palakkad, Kerala
About Obraz
Obraz is a fast-growing technology company delivering custom Artificial Intelligence and Machine Learning solutions and enterprise-grade managed data annotation services.
We are looking for a highly driven, articulate, and technically curious Business Development Representative (BDR) with proven experience in B2B SaaS, IT Services, Cloud, AI, or Deep Tech sales.
In this role, you will play a critical role in our revenue generation efforts by engaging with CTOs, AI Directors, VPs of Engineering, Heads of Data Science, and other technology decision-makers across global markets to generate a qualified sales pipeline.
Important: This is a highly technical B2B sales role. Candidates must have a strong understanding of software and technology sales cycles and the ability to engage confidently with senior technical stakeholders.
Key Responsibilities
- Execute high-volume, highly targeted outbound prospecting campaigns through cold calling, personalized emails, and LinkedIn outreach to generate Sales Qualified Leads (SQLs).
- Qualify inbound and outbound leads using established B2B qualification frameworks such as BANT (Budget, Authority, Need, and Timeline).
- Schedule qualified discovery calls and product demonstrations for the CEO and senior sales or closing team.
- Understand and effectively communicate the value proposition of:
- Custom AI/ML solutions
- Computer Vision models
- AI/ML engineering services
- Data annotation and data pipeline solutions
- Handle technical and business objections from senior engineering and technology stakeholders.
- Identify decision-makers and navigate complex organizational structures to reach relevant stakeholders.
- Research target accounts and build prospect lists aligned with Obraz’s Ideal Customer Profile (ICP).
- Collaborate with the Marketing Manager and Lead Generation Operations Specialist to improve messaging, outreach sequences, and sales battle cards.
- Maintain accurate and up-to-date CRM records, including prospect activity, call outcomes, follow-ups, and pipeline progression.
- Continuously test and optimize prospecting approaches to improve response rates, meeting bookings, and conversion rates.
Required Skills & Experience
- 1–3 years of relevant experience as an SDR, BDR, Inside Sales Representative, or in a similar role.
- Mandatory experience in B2B SaaS, IT Services, Cloud, AI/ML, or Deep Tech sales.
- Strong cold-calling skills and confidence in engaging CTOs, VPs of Engineering, Heads of AI/Data Science, and other C-level technical executives.
- Strong understanding of:
- B2B sales funnels
- Lead qualification
- Outbound prospecting
- Sales development processes
- Meeting generation and pipeline creation
- Hands-on experience with modern sales and prospecting tools, such as:
- Outbound: Apollo.io, Outreach, Salesloft, etc.
- CRM: HubSpot, Salesforce, Zoho CRM, etc.
- Prospecting: LinkedIn Sales Navigator, ZoomInfo, etc.
- Ability to quickly understand and confidently use technical terminology related to AI, Machine Learning, Computer Vision, SaaS, and Data Pipelines.
- Excellent verbal and written communication skills in English.
- Ability to write concise, personalized, and compelling cold emails.
- Strong research, listening, and lead qualification skills.
- High resilience, coachability, ownership, and a persistent hunter mindset.
Preferred Qualifications
- Bachelor’s degree in Business, Marketing, IT, Computer Science, or a related discipline.
- Previous experience selling:
- Data annotation services
- Computer Vision solutions
- AI/ML solutions
- SaaS products
- Custom software development services
- Demonstrated track record of consistently meeting or exceeding meeting-booking or SQL-generation targets in a B2B technology sales role.
- Experience selling to international or global technology companies is an added advantage.
Key Performance Indicators (KPIs)
Performance will be measured against clearly defined sales development metrics, including:
- Sales Qualified Leads (SQLs): Number of qualified leads or meetings booked per month.
- Meeting Hold Rate: Percentage of booked meetings that take place.
- Outbound Activity: Volume of calls, emails, and LinkedIn outreach.
- Opportunity Conversion Rate: Percentage of meetings converting into qualified pipeline opportunities.
- CRM Data Accuracy and Hygiene: Completeness and accuracy of prospect and activity records.
- Outreach and Follow-up SLAs: Adherence to defined outreach and follow-up timelines.
- Target Account Quality: Quality and relevance of target accounts and prospects generated.
Ideal Candidate Profile
The ideal candidate is a tenacious, technology-savvy, and results-oriented B2B sales professional who thrives in a fast-paced environment.
You should be comfortable going beyond a sales script and having consultative conversations with technical decision-makers. You should be able to research a prospect’s business, understand potential technology challenges, identify relevant pain points, and position Obraz’s solutions appropriately.
You understand that selling AI, SaaS, and technology services requires strong research, structured follow-up, persistence, and the ability to act as a knowledgeable bridge between a prospect’s business problem and the right technical solution.
If you are highly driven, comfortable with technology, confident on the phone, and motivated by building a strong B2B sales pipeline, we would like to hear from you.